How the lockdown inspired a new collection at Marina B.
Last March, Marina B creative director Guy Bedarida was in Thailand searching for new and beautiful gemstones to use in the upcoming 2020 collections. There was so much excitement at what he was finding and creative juices were flowing.
Suddenly the world seemed to spin out of control when the global pandemic hit. In order to fight Covid 19 pandemic, the country isolated itself from the world. No more international flights and all airports were closed. Guy found himself locked down in Thailand where he would have to ride out the long storm that was to follow.
Luckily, thanks to Marina B and Muzo emerald Colombia collaboration he had with him a great selection of gorgeous Muzo emeralds. Guy always looks to the positive, so knowing he was going to be in Bangkok for an undefined time he embraced the beauty and wonder of the land. He spent days and weeks designing and exploring, always looking for new inspiration. The beauty of the Muzo emeralds, the unique color, and the nice Marina B chestnut shape were ideal for creativity.
Jewelry was of course the first thought but thinking that people around the world will enjoy their homes more than before, the precious home objects was a natural next step. Marina Bulgari had designed home décor that spoke to the world she lived in. Guy thought now is the time to design for the world he lives in, during this moment of uncertainty while people are forced to stay at home to protect themselves and their families from the pandemic. What Guy knew was that while at home people still want to be surrounded by beauty and luxury even more so now. "la Casa" of one of a kind and limited edition home objects collection was born to give people hope, to offer them beauty, and most importantly to show that the world will get through this.
The collaboration between Marina B and Muzo emerald Colombia is sympatric with beliefs and practices of sustainable responsibility a profound message that is a global theme. Muzo emeralds are among the most respected in the world, they are never exposed to aggressive toxic substances when mined. Additionally, Muzo Emerald Colombia supports women in the workplace. Women have long been excluded from the patriarchal system but now they play an active role in the life of the mines through direct and indirect job opportunities. Guy has been throughout his career as a supporter of women's empowerment in all areas of the industry. Furthermore, his mission as creative director of Marina B is to build upon the designs of Marina Bulgari’s most iconic collections and her legacy. Marina Bulgari has long been considered one of the most important women jewelry designers of the 20th century.
#Guy Bedarida #Covid19 #Marina B #Marina Bulgari #jewellery #Muzo #Strides in sustainability #Quarantine in Thailand